Southern Wine Group & Rage Productions announce world premiere of Boom Varietal, a documentary on the rise of Argentine Malbec

FOR IMMEDIATE RELEASE: Bend, Oregon (September 29, 2011) – Southern Wine Group, (SWG) “Importers of Latin America’s Finest Wines” is pleased to announce the world premiere of Boom Varietal, a full-length documentary about Argentina’s Malbec wine, on October 7th, 2011 as an official selection at the 8th annual Bend Film Festival.

“The film has been a lot of work, but it has been rewarding to document what we have seen happening in Argentina over the past decade during Malbec’s introduction into the U.S. This film captures the lives of both the wine growers and the Malbec grape itself in a very honest and captivating way. This film will stand with the best wine documentaries ever produced,” said Kirk Ermisch, SWG’s President and the film’s Executive Producer.

Sky Pinnick, Rage Production’s owner and the film’s Director added, “We are very proud of this film. We spent eighteen months following the lives of various wine makers, growers, producers and field workers in Argentina, a culture we knew almost nothing about when we first started this project. We transported our RED digital cinema camera down to Argentina, which provided some challenges but also allowed us to capture some really beautiful cinematography. It wasn’t easy producing a film in a foreign country, but we were able to cross cultural barriers and tell an amazing story that I think people will connect with in any language.”

The buzz among wine connoisseurs and novices alike is one word – Malbec. Originally from France, Malbec found its perfect home, its perfect terroir in the dry Argentine climate. Its booming popularity has swept through the U.S. and the world, reviving a varietal that had been nearly lost. Boom Varietal will inspire your palate and a love for Argentina’s rich culture.

About Southern Wine Group
Southern Wine Group is the pioneering national wine importer and producer of fine wines from Latin America. SWG began operation in 2000 and was among the very first U.S. importers of Argentine Malbec and Torrontes in the country. They have since expanded over the last decade to include in the portfolio, “best of class” wines from leading boutique producers in Chile, Argentina, Uruguay and Mexico. Visit us at

About Rage Productions
Rage Productions has been producing award winning films, music videos and TV commercials since 1994. Their internationally distributed films have won awards such as Best Film, Best Core Film, Best Cinematography and Best Editing. Based in Bend, Oregon they offer a wide range of services from filming to editing to music composition. Learn more about Rage at:

For more information, see or contact Kirk Ermisch or Sky Pinnick directly.

Kirk Ermisch
Southern Wine Group
Sky Pinnick
Rage Productions

See the release on the wire service


Alberti 154 and Ca de Calle get noticed!

Hi All:

As many of you know, I took over the management of Bodega Elvira Calle 3 years ago. In that time, we have improved the management and the wines. I am attaching two brand new pieces of press on our operation.

The first regards the 08 Ca de Calle Blend, which just took “best wine in the Argentine category” at the Houston Rodeo. Remember the 07 Ca de Calle got 90 pts. from Wine Spectator. The Houston Rodeo features a big wine competition of over 2000 wines.

Houston Chronical Article

Secondly, I have attached Wine Spectator’s James Molesworth’s brand new 1 page summary of his favorite Malbecs from Argentina, (Dec. 15, 2009). Guess what? 08 Alberti 154 Malbec was chosen to be in this exclusive group of “TOP VALUES” of only 16 wines!!

It is very rewarding to see that our efforts are going noticed.

Thanks for your continued support.


90 Points For Durigutti 2007 Malbec (WS)

“Quite ripe and toasty, with a hefty dose of mocha and coffee laid over the fleshy dark plum, currant and blackberry fruit. This stays toasty through the finish, but it’s well-integrated, with the fruit an equal match. Drink now through 2010.” 5,800 cases made. –JM

Tanzer gives 91 Points to 05 Durigutti Malbec Reserva!

2005 Durigutti Malbec Reserva, Mendoza
“Bright ruby-red. Complex, soil-driven aromas of blackberry, spices, licorice and fresh herbs; perfumed and enticing. Then juicy and intense in the mouth, with a crushed cassis flavor complicated by licorice and violet. A densely packed wine that’s long on personality. Finishes with big, broad, dusty tannins and impressive lingering sweetness. An outstanding value.” (International Wine Cellar, Jan 2009)